As a business consultant and strategic partner, my mission is to support wellness leaders business owners in achieving transformative growth. In my work with clients, I focus on bringing clarity, structure, and actionable steps to the table—qualities that help build a strong foundation for their long-term success. Today, I want to share what my coaching approach looks like for 2025, and what clients experience as part of our journey together.

For service-based business owners, setting income goals isn’t just about chasing bigger numbers—it’s about establishing a clear direction that drives growth and fuels smart decision-making. Your income targets become the benchmarks that help you measure progress, allocate resources, and stay focused on what matters most. Here’s your guide to setting strategic income goals that align with your business vision and set you up for sustainable success.

As leaders in the service-based world, we know that growth doesn’t come just from pushing harder; it comes from taking care of the people who drive that growth. Yet, while we prioritize goals, KPIs, and deadlines, we may overlook a critical factor that impacts productivity, retention, and overall success—employee wellbeing. And it’s not just a feel-good initiative; neglecting wellness comes at a high cost.

As your service-based business grows, you might feel pressure to expand. Popular growth strategies like offering mentorship, taking on interns, or hiring more staff can help drive revenue—but is expansion the right choice for you? While growing your business has its advantages, it can also lead to burnout if it’s not managed carefully. Here’s how to assess whether expanding your business through mentorship or hiring aligns with your goals and capacity.

In today’s digital marketing landscape, it’s not enough to simply launch ads and hope they connect with your target market. If your ads aren’t reaching the right people, you’re not only wasting money—you’re also missing valuable opportunities for growth. Targeted advertising ensures your marketing efforts are precise, efficient, and reaching those most likely to engage with your services. Let’s explore how you can optimize your advertising to effectively reach your ideal clients.

What if the only thing standing between you and your next breakthrough was a single bold question? 

Last month, I experienced firsthand the transformative power of being direct, asking for what we want, and committing to investing in ourselves. It’s a story that I hope inspires you to embrace boldness in your own business—and, perhaps, to consider what might be possible if you truly invested in your growth.

Relying solely on social media for marketing can limit the growth of your service-based business. While platforms like Facebook, Instagram, and LinkedIn are useful, there are many other effective ways to attract clients and grow your business without being glued to your screen. Whether you’re looking to diversify your marketing efforts or simply reduce your dependence on social media, here are some creative alternatives to expand your reach.

In the wellness industry, we often focus on helping clients achieve their personal wellbeing goals. But in today’s competitive landscape, wellness leaders and entrepreneurs know that prioritizing wellness within their own business is essential—not just as a perk, but as a strategic investment that fuels long-term growth.

A well-optimized marketing funnel can transform how service-based businesses attract and retain clients. By guiding potential clients through a clear journey—from their first interaction to becoming loyal customers—you can streamline your marketing efforts and grow your business. Here’s how to create, optimize, and expand your marketing funnel to boost your reach and conversions.