If you’re a service-based business owner, you probably started out trading your time for money in a 1:1 model. It’s a familiar approach, and in the beginning, it’s an exciting way to build relationships with clients and grow your income. But at some point, you hit a wall.

Suddenly, your calendar is packed, your energy is drained, and your ability to grow your business becomes limited by how many hours you can work in a day.

Sound familiar? That’s because the 1:1 model has inherent limitations.

One of the most overlooked, yet critical, aspects of running a successful business is financial management. Many business owners, especially those starting out, fail to separate their personal and business finances. It’s an easy trap to fall into, but blending these two areas can lead to confusion, lack of clarity, and ultimately hinder business growth.