If you’re a service-based business owner, you probably started out trading your time for money in a 1:1 model. It’s a familiar approach, and in the beginning, it’s an exciting way to build relationships with clients and grow your income. But at some point, you hit a wall.

Suddenly, your calendar is packed, your energy is drained, and your ability to grow your business becomes limited by how many hours you can work in a day.

Sound familiar? That’s because the 1:1 model has inherent limitations.

As a business owner, it’s easy to get caught up in the day-to-day grind, focusing on what needs to be done in the moment while losing sight of the bigger picture. But successful businesses aren’t built on short-term thinking—they’re built on strategic, long-term planning. That’s where annual business planning comes in.