If you’re a service-based business owner, you probably started out trading your time for money in a 1:1 model. It’s a familiar approach, and in the beginning, it’s an exciting way to build relationships with clients and grow your income. But at some point, you hit a wall.

Suddenly, your calendar is packed, your energy is drained, and your ability to grow your business becomes limited by how many hours you can work in a day.

Sound familiar? That’s because the 1:1 model has inherent limitations.

As a business owner, it’s easy to fall into the trap of doing everything yourself. You built your business from the ground up, and naturally, you’re invested in every detail. But as your business grows, so does the demand on your time, and eventually, you reach a point where your involvement in every task becomes a bottleneck to growth.